If you’re a member of a social media site, then it’s likely that you got hungry seeing food videos on Facebook, checked out your next vacation getaway on Instagram, or watched cute pet videos on YouTube. Food, vacation, and pets are easy products for consumers to get excited about on social media. But, what about B2B companies? Most marketers agree that B2B marketing is harder than B2C marketing. After all, it’s easier to promote pizza on a digital platform filled with hungry consumers than to promote a product or service that the typical consumer may perceive as “boring.”
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