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BOCUSE HEADER LOGO

Marketing A Revolutionary Cooking Contest.

All-Clad Metalcrafters and Williams-Sonoma

Williams-Sonoma along with All-Clad Metalcrafters developed a unique, collective limited edition cookware set to raise funds for Team USA.

The opportunity.

Design a successful campaign to raise enough funds to send the USA Team to compete in the Bocuse D’Or. A new logo design was created along with a very unique package design for All-Clad Metalcrafters along with Williams-Sonoma to hold the Limited Edition cookware. A hard-bound book was designed featuring images and bio’s of Chef Daniel Boulud, Chef Thomas Keller and Chef Jerome Bocuse.

The outcome.

For those who know, there has never been a chef like Paul Bocuse. And for today’s aspiring greats, there is no award like the Bocuse D’Or. It is a prestigious award, and it’s blindingly expensive to build a team to compete against the world’s best. We created stunning collateral pieces, package designs and event images for All-Clad and Williams Sonoma to help raise money to fund a team from the U.S. to compete in what is considered the culinary Olympics.
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Ask Mike.

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  • mike@meloneadvertising.com
  • 724.746.5165

  • 615 First Street
    Canonsburg, PA 15317
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