For those who know, there has never been a chef like Paul Bocuse. And for today’s aspiring greats, there is no award like the Bocuse D’Or. It is a prestigious award, and it’s blindingly expensive to build a team to compete against the world’s best. We created stunning collateral pieces, package designs and event images for All-Clad and Williams Sonoma to help raise money to fund a team from the U.S. to compete in what is considered the culinary Olympics.