Williams-Sonoma along with All-Clad Metalcrafters developed a unique, collective limited edition cookware set to raise funds for Team USA.
Design a successful campaign to raise enough funds to send the USA Team to compete in the Bocuse D’Or. A new logo design was created along with a very unique package design for All-Clad Metalcrafters along with Williams-Sonoma to hold the Limited Edition cookware. A hard-bound book was designed featuring images and bio’s of Chef Daniel Boulud, Chef Thomas Keller and Chef Jerome Bocuse.
For those who know, there has never been a chef like Paul Bocuse. And for today’s aspiring greats, there is no award like the Bocuse D’Or. It is a prestigious award, and it’s blindingly expensive to build a team to compete against the world’s best. We created stunning collateral pieces, package designs and event images for All-Clad and Williams Sonoma to help raise money to fund a team from the U.S. to compete in what is considered the culinary Olympics.