Building an American Brand.

All-Clad Metalcrafters

American Craftsmanship Today, from its own mill in Canonsburg, Pennsylvania, All-Clad uses American craftsmen and American-made metals to produce a complete line of superior cookware. The innovative, high-performance bonded cookware that All-Clad is known for is handcrafted in the USA by American artisans using American steel.

The opportunity.

Melone Advertising is responsible for designing and producing the entire retail package line for cookware, electrics and tools. Supply all supporting product and lifestyle photography to be used on the website, and on-line such as Amazon, Macy’s and Bed Bath & Beyond. Produce product videos that inspire, illustrations, in-store display graphics and collateral.

The outcome.

We’re proud to work so closely with this amazing American brand for over 25 years. From print to video to package design, we make sure that every single project brings life to their brand strategy and exceeds expectations. We top it off with food styling, propping, and retouching to get the perfect shot, then we can make it part of something great.

Successful implementation.

The end result – Building a very consistent overall brand from product photography to packaging and all support marketing.

The results.

All-Clad Metalcrafters Hard Anodized Package re-design The new design incorporated the use of photography for the first time while featuring lifestyle & food imagery, along with product cutaways showing the pan construction. All-Clad also won the 2017 NPO award for the largest gain in marketshare for the cookware industry due to the successful re-design launch.