Finding a way to illustrate the dedicationthat goes into every jar.
Alla Famiglia
Since its opening in 1997, Alla Famigilia has rightly earned its reputation as an amazingly delicious Italian Restaurant. It’s an enchanting space that blends centuries-old recipes with a new world focus on ingredients – and some of the most extravagant starters in the area.
The opportunity.
In addition to the physical restaurant, Alla Famiglia produces their own line of sauces and olive oils. A new supplier and growing grocery store presence presented an opportunity to redesign the labels to better reflect the dedication and the story of the contents inside.
Implementation
We created a rebranding that works across an entire family of sauces, olive oils, and salad dressings. This included new copy to fully tell the story of the dedication that goes into each and every product. Throughout our relationship, we’ve also produced gift packaging and other marketing materials that further bring the spirit and dedication of the restaurant to the packaged products.
