Community Bank charts its history back to 1900. It has grown as the region has grown by combining its focus on smart growth with an unbending dedication to the success of the community. While their primary focus is on business banking, Community Bank has been at the heart of all of the communities that it lives in. As a client, they pose an intriguing challenge: we need to show that they offer equal or better service than their competitors – while also highlighting why Community Bank is more than just another bank. And we’ve been meeting that challenge for over 20 years.
For years, Community Bank reinforced its commitment to the community with the Community Bank Cares Program. During a specific promotion period, customers who get a specific bank product (mortgage, line of credit, business loan, etc.), the bank gives $100 to the charity of the customer’s choice. In 2014, Community Bank wanted to add a little extra push to this program. They asked us to create a message that would connect potential customers to the program and give them a sense of urgency to act. Implementation We’ve created Community Bank Cares posters, brochures and ads to tell the story to customers. In addition, the program and its accompanying marketing have been part of the roll-out message as Community Bank expanded in West Virginia and in northern Pittsburgh area locations in 2017 and 2019 respectively.
