Sometimes an established brand experiences a perception lull. Everyone thinks they know all about the brand, but they’re missing key pieces that make that brand special. In the case of the PONY League World Series, would-be attendees had either forgot, or never knew, what a unique opportunity the tournament presents. The world is literally coming to Washington, PA every summer bringing actual future Hall of Famers. It’s a truly unique, global event. And we made sure that our print, outdoor, direct and broadcast creative reflected that fact.