Emeril Lagasse has hosted TV shows, opened restaurants and become one of the most recognizable chefs of all time. Emeril also developed his signature line of cookware, electrics and kitchen tools.
In the food world, there are fewer personalities bigger than Emeril Lagasse, and his fun approach to taking traditional favorites and ‘kicking them up a notch’ was the ideal inspiration for a line of cookware. We made him the focal piece of our package design and marketing pieces that formed the backbone of this campaign. That included print and web ads, web design, food styling, photography and numerous photo shoots with the Chef himself.
