Emeril Lagasse has hosted TV shows, opened restaurants and become one of the most recognizable chefs of all time. Emeril also developed his signature line of cookware, electrics and kitchen tools.
The opportunity.
In the food world, there are fewer personalities bigger than Emeril Lagasse, and his fun approach to taking traditional favorites and ‘kicking them up a notch’ was the ideal inspiration for a line of cookware. We made him the focal piece of our package design and marketing pieces that formed the backbone of this campaign. That included print and web ads, web design, food styling, photography and numerous photo shoots with the Chef himself.
The outcome.
Designed a successful line of retail packaging that lived at Macy’s, Bed Bath & Beyond, Williams-Sonoma and Amazon. Developed all photography for Chef Emeril along with the entire product line & recipe collection. Finally created the Emeril website, in-store signage and display.
