The racetrack is our proving ground

Green Filter USA

Green Filter built a better mousetrap—or rather, they built a better air filter. From their headquarters in Washington, PA, (founder) and team are working around the clock to produce a durable, reusable air filter that’s proven itself in some of the harshest racing conditions in the world—including the 24 Hours of Le Mans. The only problem? Not enough people know about it. “…We are proud to be the 2017 & 18 back-to-back winner of the Rolex 24 Hours at Daytona and count on Green Filter to be included in our winning FORD ENGINES…” – Chip Ganassi.

The Opportunity

Having worked with us on branding and packaging projects in the past, Green Filter came to us to build a series of videos that could be used to better promote their product and their difference.

The Outcome

The client has embraced the first of these videos and has made it a critical part of their road show. Audiences seem to love it too—it picked up over 50,000+ views on YouTube in the first week alone.

Successful Implementation

When your client has been in the pits at Indy, the World Rally Championship, Le Mans, and any number of premier racing events, you lean in to racing. Hard. Pulling together event footage and original footage of the client’s vehicles, we created engaging videos guaranteed to hold the attention of any driver looking for improved power and gas milage—or who simply likes looking at cars. It was a great opportunity to bring this brand’s central truth to the forefront.