In 1907, William B. ‘Stoney’ Jones worked hard to perfect his local beer from Smithton, PA. This is the beer so good, people asked for it by ‘Stoney’s’ name. This beer, brewed in the same Old World all-malt style. It’s a crisp, classic American Lager made from the finest American grains and domestic hops for an honestly better taste.
Create a new brand that would not only appeal to the their existing customer, but would connect with the younger audience with a new retro look. A new logo was created along with a strong tag-line, completely new bottle and can design, web and apparel.