Imagine a campaign that explainshow you stay out of the hospital.
Washington Health System
Washington Health System provides health care services at more than 40 off-site locations throughout three counties. In addition, Washington Health System has diagnostic centers, outpatient care facilities, the Wilfred R. Cameron Wellness Center, Greenbriar Treatment Center, Center for Recovery and Wellness and hospice care, all seamlessly working together to provide excellent patient and family centered care. Providing the community with an integrated healthcare system centered around patients and families that is comprised of leading medical experts, advanced technology and innovative procedures.
The opportunity.
Melone Advertising had the opportunity to create a campaign for the Washington Health System’s new surgery department featuring the Transcatheter aortic valve replacement program.
WHS Virtual Care Campaign
We are proud to have created an award winning successful campaign including video, outdoor, radio, social, and print advertising.
The WHS Virtual Cares Campaign is Award-Winning!
Melone Advertising is really proud of the campaign that we created for the Washington Health System. The campaign drove traffic to the hospital’s new Virtual Care app, which allows patients to see a doctor 24/7 by way of a virtual call. Our job was to explain the new service with digital ads, print ads, and radio spots, and we did that by showing potential customers that “the doctor is always in your pocket” no matter where you are throughout the day.
Our campaign was up against tough competition from hospitals such as The Mayo Clinic Health System, Highmark, Stanford Healthcare, and Children’s Mercy Kansas City. We are happy to announce that the Melone Advertising Group and The Washington Health System have won four awards for the WHS Virtual Care campaign. We were awarded for Silver in the Magazine Advertising Series along with Silver in the Newspaper Advertising Series. Bronze was awarded for The WHS Radio Advertising Series and Bronze for Total Advertising Campaign without TV this year.
